Monday, December 30, 2013

LOEWE opens in Shanghai its largest store globally, outside Spain

Spanish luxury house of Loewe (owned by LVMH) opened last week in Shanghai a new 7,000 sqf store, the largest store of the brand outside its native country. The new Loewe store in Shanghai is located at Jing An Kerry Centre on Nanjing Road West.

In line with Loewe’s current retail concept by Peter Marino, the new store features a 31-foot-high facade rendered in bronze panels with a texture resembling macramé. Interior elements include stucco walls, slabs of Madagascar stone and oak floors. A bamboo sculpture of the brand’s signature Amazona bag by Chinese artist Qing Xuan graces one of the store’s windows.

The boutique also features an Amazona Atelier, where customers can custom-order their own versions of the handbag. Meanwhile, two large interactive screens illustrate the brand’s history and products.

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