Asia E-commerce Workshop
Barcelona - 25th March - 2015
Casa Asia will organize the “Asia E-commerce Workshop” on 25th March in the city of Barcelona and in the framework of the E-show Barcelona Fair.
This meeting will analyze the business opportunities that the impressive growth of the e-commerce sector in China offers to the Spanish companies, the key points to successfully position the western brandnames in the “Chinese e-generation minds”, the importance of the e-Marketing concept in China and, additionally, the strategies of the Chinese e-commerce platformstowards Europe.
4.45 pm - Welcome Speech by:
Ramón Mª Moreno, Director General, Casa Asia
4.50 pm – Session: “E-marketing to China and E-commerce opportunities”
Manu Monasterio, Marketing to China Professor, Universidad Autónoma de Barcelona (UAB) and Youku Partner for the Spanish market
6.00 pm - Closing Event