Jornada empresarial Think Asia, Think Hong Kong

                          

Jornada empresarial

Think Asia, Think Hong Kong: La plataforma para el mercado de consumo en China

Hong Kong crea tendencias en Asia y ha visto reforzada su reputación como centro de la moda y capital gastronómica gracias a los millones de turistas que visitan este territorio cada año. Con una población de 7 millones de habitantes, Hong Kong recibió 60,8 millones de visitantes en 2014, de los que 47,2 millones (77% del total) procedían de China continental, lo que supone un incremento del 16% respecto al año anterior. Los consumidores de clase media de la parte continental de China que visitan Hong Kong consideran los productos y servicios del territorio más avanzados y de gran estilo. Por tanto, Hong Kong ofrece la mayor plataforma de márquetin para posicionar sus productos en China y en Asia. Es por ese motivo, que deseamos invitarle a asistir al seminario que el Hong Kong Trade Development Council (HKTDC) organiza junto a la Cámara de España y el ICEX el próximo día 2 de junio, donde se expondrá, de la mano de expertos, las ventajas que presenta Hong Kong a la hora de abordar el mercado chino. Lugar: Cámara de España Dirección:  Ribera del Loira, 12 – Madrid

Programa

9:30 h              Registro

09:45 h            Bienvenida       

                        D. Alfredo Bonet, Director Internacional, Cámara de España

9:55 h              Think Asia, Think Hong Kong: Aproveche las oportunidades de una región en auge (ponencia en inglés)

D. Stephen Wong, Director Regional para Europa, Hong Kong Trade Development Council (HKTDC)

10:15 h            Sector del Consumo en Hong Kong y China: Oportunidades para las empresas españolas

D. David Bell, Director General, Mascaró & Pretty Ballerinas

D. José María Nieves, Director Expansión, Bodega Chivite

10:45 h            Aspectos prácticos de la operativa España – Hong Kong

                        D. Álvaro Hernández-Puértolas, Socio, Net Craman Abogados

D. Stefano Pasarello, Socio, P&P – People & Projects

11:15 h            Programas ICEX para la internacionalización de las pymes españolas en Hong Kong

                        Dña. Inés Menéndez de Luarca, Directora de la División de Alimentos y Gastronomía

11:30 h            Coloquio

11:45 h            Clausura

                        D. Ramón María Moreno, Director General Casa Asia

11:50h             Aperitivo

Si está interesado en asistir al seminario, por favor confirme asistencia llamando al 932 360 930 o bien escribiendo un mail a barcelona.consultant@hktdc.org

Entidades colaboradoras:

               

Chinese professionals residing in Spain chose EADA in order to become more competitive

EADA has reinforced its excellent inter-institutional relationships with China Club, a private non-profit association that represents Chinese managers and professionals who live and work in Spain. Both parties recently signed a cooperation agreement whereby China Club members are given preferential admission and offered a 15% discount on EADA training programme –MBAs as well as specialised masters. 

The primary objective is to facilitate access to first class further education to the members of this community, which is constantly growing and increasingly more qualified, so that they can have the same professional opportunities as other Spanish residents. The agreement also pursues other targets that are a priority for China Club: to further the recognition of Chinese professionals in companies and to exchange professional experiences in order to improve their capabilities and contribution to companies.

Margaret Chen, EADA’s International Advisory Board member and president of China Club, and Miquel Espinosa, EADA’s general director 

Fellow travellers

According to Jordi Díaz, EADA’s head of studies and International Relations, “this agreement is in line with our business school’s commitment to addressing the training needs of people of all nationalities and furthering their careers by making them more attractive for organisations”. That’s why, Díaz goes on to add, “the agreement does not just focus on managerial and middle management profiles but also targets young Chinese professionals who are finishing their university studies and want to take a Master or post graduate course to give a boost their career”.

In this respect, Díaz views this cooperation as a very positive initiative because “it not only enables us to train China Club’s  current members, who have held positions of responsibility in Spanish companies for some years now but also to train their sons and daughters who will represent the platform presided by Mr Chen in the years to come”. The aim, he points out “is to become fellow travellers throughout their lifetime of people and institutions that confide in us to update their expertise and maintain their competitive edge in the current globalised environment”.